Cloud Cast TV provides an advanced tracking tool called tracking (sometimes called Sub ID tracking or campaigns).This feature is used to identify exactly which of your campaigns pay off and which do not.

Campaigns

They are the most simple and powerful way to control your traffic. This can be found in tour Back office/Affiliate Area

To use it, simply create a new campaign for every link/banner placement you want. For example, you can create a campaign for your home page, for your second page, for your AdWords advertisement, etc.

When getting banners and links, you can choose to add the version with a campaign parameter appended. When you use a link with a campaign parameter added, the Post will be saved for every click on that link. The post information will in turn be transferred also to the referred commission. This will tell you exactly what link generated the sale.

How to use affiliate referral URL campaign tracking

Affiliate referral URLs can include in a campaign parameter to help affiliates track and monitor the performance of their affiliate links.

Affiliates can name their campaigns in the Affiliate Area when generating an affiliate referral link, or manually append a campaign name to an affiliate referral link. When using the generator, the campaign name will be automatically appended to their affiliate referral link. Here are a couple of examples of what the affiliate referral link looks like with a campaign parameter added: 
  • http://yourwebsite.com/product-1/?ref=123&campaign=twitterjanuary
  • http://yourwebsite.com/ref/123/?campaign=twitterjanuary
Affiliates may wish to use campaigns to place specific affiliate links in specific marketing channels – such as in an email, on a particular social media platform, or on their own website (if they have one).
The campaigns created by the affiliate are visible in the  Statistics tab when they are logged in to the Affiliate Area. This tab also shows the following campaign data:
  • The number of visits through a specific campaign referral link
  • How many unique referral links have been used for that campaign
  • Whether the conversion was successful (a referral was generated)
  • And what the conversion rate is for that particular campaign.
Some examples of campaign names an affiliate might use are: “Winter email”, “Twitter January”, “Facebook sale”, “Summer special”, and so on. This could be aligned with the marketing material you provide to your affiliates, or a sale or promotion you have scheduled.
We recommend letting your affiliates know that a shorter, simpler campaign name usually works best. Think of it like a coupon code – a campaign name between 15 and 25 characters can effectively describe a date, product, and channel for where a specific campaign link is being shared. Additionally, some social media channels have a limited amount of characters available. The more characters they use in their affiliate referral link, the less space they have to market your product or site.
Using this campaign parameter will allow affiliates to identify where they should focus their marketing efforts for maximum sales and referrals.